摘要:本文首先在明确选题背景及意义的基础上，介绍苏州江南化纤集团有限公司，并加以分析江南化纤的对外贸易发展现状。然后是详细分析当前江南化纤所处的内部环境和外部环境，然后使用SWOT工具对苏州江南化纤集团有限公司进行优势、劣势、机会和威胁分析，再是根据苏州江南化纤集团有限公司在发展中面临的问题得出战略分析结果。其次格局战略要素和战略目标确定苏州江南化纤集团有限公司的战略选择，以及在战略选择后仍然应该注意的问题。本文通过对苏州江南化纤集团有限公司对外贸易发展战略的详细分析，明确化纤工业不但是当今纺织产业中一个不可缺少的供应链，而且是国民经济的支柱产业之一。因此对江南化纤对外贸易发展的研究分析有利于对化纤行业的深入了解，也对化纤行业的外贸发展具有深远的意义。
关键词 发展战略；环境分析；SWOT分析
Abstract:This paper in the clear on the basis of the selected topic background and significance, introduced suzhou jiangnan chemical fiber group co., LTD., and analysed the jiangnan chemical fiber development situation of foreign trade. Then a detailed analysis of the current internal environment and external environment of jiangnan chemical fiber, and then use the SWOT tool of suzhou jiangnan chemical fiber group co., LTD., strengths, weaknesses, opportunities and threats analysis again according to suzhou jiangnan chemical fiber group co., LTD. In the problems in the development of strategic analysis results. Pattern of second strategic elements and strategic goals determine the suzhou jiangnan chemical fiber group co., LTD., the strategic choice, and after the strategic choice still should pay attention to the problem. Based on suzhou jiangnan chemical fiber group co., LTD., a detailed analysis of the foreign trade development strategy, clear chemical fiber industry is not only an indispensable in the modern textile industry supply chain, and is one of the pillar industries of national economy. So the study of foreign trade development in jiangnan chemical fiber analysis is beneficial to to an understanding of the chemical fiber industry, also on the foreign trade development of chemical fiber industry has profound significance.
Keywords development strategy environment analysis SWOT analysis
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