XX镇网络经济发展的对策研究.doc

摘要:2010年第七届中国国际电子商务大会在杭州举行，沙集网商捧回了“最佳网商沃土奖”，至此沙集网络经济模式得到了社会各界高度关注，沙集网络经济模式成为农村发展的典型。沙集原本依靠木材加工和农业相结合的模式发展，是一个传统的农业小镇。随着一个叫孙寒的大学生回家搞起了网络销售，沙集网络经济模式正式拉开序幕。沙集网络经济模式是指这样一种模式：农户自发地使用市场化的电子商务交易平台变身为网商，直接对接市场；网销细胞裂变式复制扩张，带动制造及其他配套产业发展，各种市场元素不断跟进，塑造出以公司为主体、多物种并存共生的新商业生态；这个新生态又促进了农户网商的进一步创新乃至农民本身的全面发展。沙集网络经济发展虽然取得巨大的成就，但在其发展过程中也存在着一些问题。本文着手介绍沙集网络经济发展过程中所取得的成绩，分析发展中出现的问题，并提出解决问题的对策与建议。

关键词: 沙集；网络经济；新农村建设；新商业生态；产业结构升级

Abstract:In 2010, the 7th China international electronic commerce conference was held in Hangzhou. Entrepreneurs from Shaji got the award of "the best innovation ". Thus, all sectors of society paid high attention to Shaji network economic model. The model suddenly became typical of the rural development. The development of Shaji depand on wood processing industry . With the student called Sunhan devoting himself to network marketing, ShaJi network economy model officially kicked off. ShaJi mode refers to a kind of network economy. Farmers spontaneously using electronic retailing e-commerce platform to become entrepreneurs. In the case, they can dock the market directly. Market expanding, drive the development of manufacturing and other supporting industries. A variety of market elements following up continuously, produce to a new business ecosystem. The new ecology promotes the further innovation of marketing and farmers themselves all-round development. Although ShaJi network economic development has made great achievements, the process of its development still exist some problems. This text wants to introduce the achievements of Shaji model, at the same time, analysis the problems arising from the development, puts forward some opinions to solve these problems and provides suggestions for future growth of ShaJi model.

Keywords  ShaJi  Network economy  The new rural construction  The new ecosystem  The upgrading of industrial structure

　　　本文通过对沙集镇网络经济发展的现状、问题及对策进行深入解读，从更加精确的角度解析了“沙集网络经济模式”对农村经济发展带来了新的变化，为新农村发展带来了参考性的探究模式。同时，“沙集网络经济模式”又有其不足的一端，在深入调研和实地考察后，探讨出了一系类的对策，为完善“沙集网络经济模式”及其进一步发展提出了细微的建议。同时使沙集网络经济能更好更快的发展，从而让沙集网络经展模式在全国迅速扩散，加快我国社会主义新农村和城市化建设的脚步。