D市地板产业电子商务发展的现状与对策研究.doc

摘要:进入21世纪之后，电子商务已经成为时代发展的必然趋势，我们将别无选择地生活在电子商务的时代。如何面对电子商务方式、如何适应数字化生存并且积极参与电子商务时代的国际竞争，是常州地板产业所无法回避的重要问题。

　　　常州地板产业虽然起步晚，基础差，但其发展迅速，在不到20年的时间内开拓了多种类、多规格的多元化产品格局。建立了从生产、销售到配套铺装的服务体系，并形成了一定企业规模的产品集群，整个行业已进入稳步发展的成熟阶段。同时，由于木材资源紧缺、市场竞争不规范、企业创新能力弱，国内房地产市场调控，出口贸易壁垒等因素影响，常州地板产业电子商务发展正面前所未有的挑战。这些问题如果不及时加以解决, 常州地板产业的电子商务的发展将会面临比较大的障碍。解决常州地板电子商务发展现存的种种问题, 离不开政府和企业的共同努力,政府要积极参与其中,在诸多方面进行合理的规划和引导；企业要积极行动,在电子商务的实践中加强对电子商务的应用能力。

关键词 地板产业；电子商务；发展问题；解决对策

Abstract:Into the 21st century, e-commerce has become an inevitable trend of the times, we will have no choice but to live in the era of e-commerce. How to deal with e-commerce, how to adapt to being digital and actively participate in international competition in the age of electronic commerce, Changzhou flooring industry can not avoid the problem.  Changzhou flooring industry started late, poor foundation, but its development rapidly, in less than 20 years to develop a multi-species, multi-standard pattern of diversified products. From production, sales service system supporting the pavement and formed a certain scale of business cluster, the entire industry has entered a mature stage of steady development. At the same time, due to the shortage of timber resources, the market competition is not standardized, enterprise innovation capability is weak, the domestic real estate market regulation, export trade barriers factors, Changzhou flooring industry e-commerce development positive unprecedented challenges. If these problems are to be addressed in a timely manner, the development of e-commerce in Changzhou flooring industry will face more obstacles. Solve Changzhou floor of e-commerce to develop the existing problems can not be separated from the joint efforts of the government and enterprises, the government should actively participate in many aspects of rational planning and guidance; enterprises should take action, to strengthen the practice of e-commerce the application of e-commerce capabilities.

Keywords  Flooring industry  E-commerce  Development issues  Solutions

　　　课题要通过调查解常州地板产业电子商务的生存现状，对常州地板产业面临的困难进行分析；通过对电子商务发展的解读，对如何解决常州地板产业生存困难提出自己的看法，最后对常州地板产业电子商务发展对策进行分析。

　　　本论文研究的基本方法主要有行动研究法、文献法和经验总结法。行动研究法即指了解电子商务环境下常州地板产业的生存现状，分析其面临的困难，认真研究，得出结论，寻找解决办法或进一步研究的方案。文献法：分类阅读有关电子商务环境下地板产业的文献或参考资料，得出一般性结论或者发现问题，寻找新的思路，并根据定量和定性分析法逐步分析相关数据。