家纺产业出口发展趋势与战略取向研究(有案例).doc

摘要：作为中国家纺的主要出口城市，南通家纺出口贸易一直有着比较显著的优势。但近几年来，由于国内外经济的发展，再加上国际金融危机的冲击，家纺出口也面临着一些严峻的问题。

　　　了解清楚南通家纺出口的现状，继而研究其出口贸易的问题及相应措施，对其未来发展有一定的理论指导和现实意义。

　　　本文以南通家纺产业的生存现状为背景，从其自身特点出发，分析南通家纺出口优势，找寻家纺出口产业目前所面临的问题，主要是出口环境的千变万化带来的各种不利因素，比如劳动力带来的诸如产业结构失衡、产业层次较低等现实问题，国际政策的调整与人民币升值给企业发展带来的巨大压力。在此基础上本文提出了加快规模化扩张、实施品牌化战略、积极规避汇率风险和探索内需型发展模式等解决方法。希望能够为南通家纺出口产业的发展做出贡献。

关键词 南通；家纺；出口

Abstract：As an export city with home textile which Nantong has an important position in China and has a significant advantage. But, as the economic development of home and abroad and the influence of the international financial crisis in recent years, the export of home textile also faced with some serious problems. If we can understand the present situation of the export of home textile and then to study problems and measures of the export trade, which will have a theoretical guide and a practical significance to the development of home textile in Nantong.

　　　This article is based on the present situation of Nantong textile industry as the background. According to its characteristics, this article analyses the advantages of textile export and looks for some problems about the export of home textile. The problem mainly refers to various unfavorable factors as the change of export environment, the low level of industry and the imbalance of the industrial structure and more realistic problems. Enterprise has some great pressure in the development process because of the appreciation of the RMB and the adjustment of the international policy. According to these problems, this paper puts forward some methods to solve them. For example, Scale and brand strategy, to avoid exchange rate risk and explore the development model of domestic demand and more. 

Keywords  nantong  home textile  export

　　　经过很多年的发展，江苏省南通市逐渐发展成为国内最大的纺织生产基地。家纺产业一直都是南通市经济发展的支柱性产业。但由于国际经济危机的影响，给南通的家纺产业造成了不小的冲击。本文首先对南通市家纺产业的发展历程进行了概述，然后对南通市家纺产业的出口现状进行了分析，发现其在发展过程中主要存在融资环境较差、产业层次较低结构较差、品牌意识不高、人民币升值的影响等问题。最后针对其问题提出了对策，比如改善融资环境、提升产业层次、调整产业结构、实施品牌化战略等。

　　　当前，重新审视南通市的纺织业出口问题并实施有效的措施，对继续发挥纺织产业优势，提高国际竞争力，巩固提高其对全市工业经济发展的贡献份额，构筑南通纺织业出口强市，具有十分重要的意义。

　　 本文第二部分主要介绍了南通家纺的发展概述及重要地位。第三部分介绍了南通家纺的出口现状，其中出口现状主要分为出口规模，出口市场结构，出口产品结构；而出口优势主要分为区位优势，劳动力优势，政策优势。第四部分介绍了南通家纺出口所面临的问题，如融资环境差，品牌意识不高，人民币升值等。第五部分主要是针对出口所面临的问题的对策，如改善融资环境，实施品牌化战略等。