浅谈国内外动漫的商业元素和发展对策.doc

摘要:动漫产业是21世纪最具成长潜力的产业。在我国动漫产业成长过程中，面临着动漫专业人才严重供缺乏、产品原创力不足、产业链缺失和 市场环境有待改善等诸多问题。因此，探讨解决上述问题的措施，是当前进一步推动我国动漫产业健康成长的重要课题。本文以论中国动漫影视发展为论题，对国内外动漫的商业元素进行分析，以图对由于动漫产业发展所引发的供需失衡的动漫市场，提供一些改变现状的策略，并为中国动漫的进一步发展提供理论研究的依据。  

关键词：中国动漫影视, 商业元素, 发展

Abstract:The comic and animation industry is the industry that has to grow up a potential most in 21th century.In the our country comic and animation industry growth process, face a professional talented person of comic and animation to seriously be provided to lack, the product original dint shortage, industry chain lack to quarrel environment in the market to need to be improved many problems of etc.s.Therefore, the study solves the measure of above-mentioned problem, is the important topic that pushes further the our country comic and animation industry at present to healthily grow up.This text with theory Chinese comic and animation showbiz development into theory, carry on analysis to the business chemical element of domestic and international comic and animation, provide the strategy of some change present conditions towards the comic and animation market been out of balance because of the supply and demand caused for developing comic and animation industry, by diagram, and provide the basis of theory research for the further development of Chinese comic and animation.

Keyword:Chinese comic and animation showbiz, the business chemical element of comic and animation, develops

　　　作为一种美术、技术、创意和市场的复合型产业，动漫是通过创意设计、制作、产业链延伸、商品化运作。使一些无生命的事物，通过创意和绘画风格的多样性，不断发展的故事情节。以及拟人化、夸张化等手段，赋予其具有人类的一切感情、动作，突出其独特、鲜活的个性。

    动漫的盈利点在其品牌授权和衍生产品的销售上，其常规的稳妥的产业模式，是先漫后动，即以漫画为源头，先通过杂志连载，受到市场欢迎后，出单行本，如果单行本也得到市场的认可，再考虑制作动画。当然,健康的动漫市场还需要培育,我国动漫产业发展的社会文化环境尚不成熟，急需大力培育。知识产权保护体系尚不完善，要更加着力地对盗版加强监管。