中国茶叶出口国际竞争力的SWOT分析.doc

摘要:中国可以说是世界茶叶的起源国，也是世界最大的茶叶生产国、消费国和出口国之一。随着国际农产品市场的进一步开放以及国际市场茶叶的竞争日益激烈,中国茶叶的国际竞争力水平受到严重的威胁。本文针对中国茶叶出口竞争力状况进行国际比较分析, 结合以往的研究成果，运用SWOT分析法，具体分析了我国茶叶行业的优势、劣势、机遇与威胁，分别从政府政策层面和茶叶出口商层面提出了提高我国茶叶国际效力的对策。

关键词:茶叶，出口，国际竞争力，SWOT分析

Abstract:China can say is the world country of origin of the tea, also is the world's largest producer, consumer and exporters of tea. With the further opening of international agricultural products market and international market tea in the increasingly fierce competition, the international competitiveness of Chinese tea is a serious threat. It must have a clear understanding and full estimation to keep the tea industry and stable development significantly increases the difficulty. The Chinese government and tea enterprise how to in view of the current situation of development strategies formulated? This article in view of the Chinese tea export competitiveness in international comparative analysis, combined with the research results of the past, using the SWOT analysis method, Concrete analysis of our tea industry strengths, weaknesses, opportunities and threats, Respectively from the government policy level and tea exporters’ level in China are put forward to improve the effectiveness of international tea countermeasures.

Key Words：tea,export,the international competitiveness,the SWOT analysis

　　　通过对中国茶叶出口国际竞争力的SWOT分析可知，中国茶叶国际竞争力是由多方面的因素影响着。随着其他国家茶叶竞争力的不断涌现，中国必须打醒十二分精神改进自身茶叶出口的问题，如出口质量、产品农残、品牌因素等问题。中国茶叶贸易的漏洞是不可轻忽的，要确切找出问题所在，以求长久、持续的提升中国茶叶的国际竞争力。