欧美债务危机下我国纺织业的出口策略研究.doc

摘要:欧美市场一直以来都是我国纺织业的主要出口市场，由于受到欧洲债务危机和美国国债危机的影响，我国纺织业增速有所放缓。在这样的情况下，我国纺织业企业要清楚了解自身发展情况，认识当前的出口形势，采取积极的出口策略，保证纺织业的持续稳定发展。本文通过分析欧美债务危机下，我国纺织业出口发展现状和面临的压力，结合“钻石模型”分析我国纺织业的出口竞争力，切合当前的纺织业发展形势研究提高我国纺织业出口增长的策略。

关键词：债务危机，纺织业，钻石模型，出口

Abstract:European and American markets has always been a major exporter of Chinese textile industry. Chinese textile industry growth has slowed due to the impact of the crisis of the debt crisis in Europe and the United States Treasury. Under such circumstances, Chinese textile enterprises need a clear understanding of their own development, understanding of the current export situation, and take an active export strategy to ensure sustained and stable development of the textile industry. Through the analysis of European and American debt crisis, we know the present situation and pressure of Chinese textile industry export development. Combination of "Diamond Model" analysis of the Chinese textile industry export competitiveness，to meet the needs of the textile industry developments, we study the Meaningful strategy to make the Chinese textile export grow.

.Key words：debt crisis,textile,Diamond Model,exports

　　　纺织业是我国传统的支柱产业，但近两年，我国纺织业在发展过程中面临着很多问题。一方面，面临着欧美债务危机，国际市场需求增长仍将疲软，出口企业面临的需求不足、竞争压力和贸易摩擦将更加突出。另一方面，原料价格波动，劳动力价格上涨等问题，也制约着我国纺织业的进一步发展。欧美国家是我国主要纺织品的终端消费市场，欧美债务危机将间接地影响我国纺织品出口。2011年纺织品国际市场需求低迷。我国纺织业企业的部分出口订单向周边低成本国家转移，国际市场的终端需求情况并不乐观。