广东机电产品出口策略研究.DOC

摘要:机电产品行业是国际市场最大的行业之一，无论是发达国家还是一些发展中国家都把扩大机电产品出口作为经济发展的一项重要指标。在世界经济的变化发展过程中，机电产品出口虽然有所起伏，但是总体还是高于世界经济发展水平的。作为广东省第一大类出口商品，机电产品面临着日益严峻的国内外市场挑战。本文以广东省机电产品出口为例，对其发展现状进行阐述，并针对广东机电产品出口贸易存在的问题，提出广东机电行业应加大自主创新能力，健全市场激励自主创新机制，加大财政支持力度和加强核心技术研发等策略，从而促进广东机电产品出口贸易的可持续发展。

关键词: 广东省，机电产品，出口市场

Abstract:The Mechanical and electrical products industry is one of the biggest business of the international markets, both the developed countries and some developing countries put expanding the exports of mechanical and electronic products as an important indicator of economic development. In the process of the changes of the world economic development, over all the export of the mechanical and electrical products is higher than that of level of the world economic development despite it is up and down. As the first categories of export commodities in Guangdong province, the mechanical and electrical products are facing increasingly severe challenges of exports of the international and domestic markets. In this paper we take the exports of mechanical and electronic products in Guangdong province as an example, elaborating the current situation of the development to it, and aiming at the problems of the mechanical and electrical products export trade, recommending that Guangdong electromechanical industry should increases the independent innovation ability, improving the market incentive mechanism of independent innovation, strengthening financial support and the core technology researching and development strategies, to promote the sustainable development of Guangdong mechanical and electrical products export trade.

Key Words：Guangdong Province, mechanical and electrical products, export markets

　　　广东机电行业有望逐渐摆脱劳动密集型的生产模式，加强产业结构的转型升级，采用现代科技和高新材料来引领机电行业发展。坚持以产业结构调整和产业升级为主攻方向，增强自主创新意识，加大自主品牌建设的力度，大力发展绿色包装及绿色营销。全面发展结构优化、技术先进、经济效益高的现代机电产业体系。面对国际市场的疲软现象持积极态度，大力发展技术性、功能性、智能化和绿色环保等高附加值的机电产品，不断提高广东机电企业的国际化水平，不断改善机电产业的格局，不断提高出口比重，充分利用贸易资源，提高广东机电产业的国际竞争力。