中日合资动漫企业发展存在的问题及对策分析.doc

摘要:动漫产业是以“创意”为核心的一个新兴产业，它是以动画、漫画、轻小说、杂志、游戏、音像制品等动漫产品的开发、生产、出版、播出、演出和销售，以及与动漫形象有关的周边商品等衍生产品的生产和经营的产业。因为有着广泛的发展前景以及发展迅速和产业关联度强的特征，动漫产业的发展越来越受到重视，日本是世界动漫第一大国，与动漫强国日本合作的中日合资动漫企业在我国动漫产业的发展中有着很大的作用。所以了解中日合资动漫企业存在的问题，研究相关的应对策略，对于我国动漫产业未来的发展有着重要的现实意义。 

    本文通过对该领域研究文献的归纳总结，以广州天闻角川动漫有限公司为例探讨了中日合资动漫企业的所存在的问题，对影响中日合资动漫企业的因素进行了全面系统分析。同时，本文以理论分析成果为指导，通过对国内动漫产业市场的现状分析，阐述公众认识与相关人才对中日合资动漫企业发展的影响，根据获得的资料分析原因，提出可行的对策。

关键词：中日合资动漫企业；问题；对策

Abstract:The animation industry is a new industry to the "creative" as the core, it is the animation, comics, light novels, magazines, audio-visual products, game animation product development, production, publication, broadcast, performance and sales, as well as with the cartoon image of the surrounding the commodity derivatives of the production and business operation industry. Because of the broad development prospects and characteristics of the development of rapid and strong correlation of industry, animation industry development more and more attention, Japan is the world's largest animation, Sino-Japanese joint venture animation enterprises and cooperation has a great role in the development of China's animation industry. So the understanding of the Sino-Japanese joint venture animation enterprises, research related to coping strategies, is of great significance to the development of China's animation industry of the future.

Based on the study of the literature in this field are summarized, with Guangzhou TianWen Kadokawa Animation Co. Ltd as an example to discuss the problems in Sino-Japanese joint venture animation enterprises, influence factors of Sino-Japanese joint venture animation enterprises conducted a comprehensive system analysis. At the same time, based on the theoretical analysis results for the guidance, through the analysis of present situation of the domestic animation industry market, elaborates the influence public awareness and related personnel for the development of the Sino-Japanese joint venture animation enterprises, according to the data analysis, put forward the feasible countermeasure.

Keywords: Sino-Japanese joint venture animation enterprises; Problems; Countermeasures