摘 要:企业文化是企业为解决生存和发展问题而树立形成的，被组织成员认为有效而共享，并共同遵循的基本信念和认知。 企业文化集中体现了一个企业经营管理的核心主张，以及由此产生的组织行为，是一个组织的价值观、信念、仪式、符号、处事方式等组成的其特有的文化形象。课外辅导公司是以其培训课程作为公司产品，把课程参与者作为消费者的商业机构。课外辅导市场起源于教育制度，成长于市场的普遍需求，却局限于企业文化的缺失，而无锡课外辅导教育正处于膨胀发展阶段，企业文化缺失，各种问题随着高度膨胀的发展渐渐浮现，尤其是一些外来企业，忽视“教育”的本质，“圈钱”行为日益明显。解决这些问题，必须要重新树立企业文化，重视企业文化的积极作用，把企业文化切实的贯彻到企业行为之中。
关键词：企业文化；课外辅导；原因；对策
ABSTRACT:Corporate culture by members of the organization think and share is formed to solve the problem of the survival and development, members of the organization follow the basic beliefs and cognitive. Corporate culture epitomizes a core proposition of enterprise management, and the resulting organizational behavior, an organization's values, beliefs, rituals, symbols, ways of doing things and other components of its unique cultural image. Tutoring company is known for its training courses as the company's products, the course participants as a consumer commercial organizations. School tutoring market originated in the education system, grew up in the general needs of the market, but limited to the lack of corporate culture, Wuxi tutoring education is in the expansion stage of development, lack of corporate culture, the development of the various problems with the highly inflated gradually emerge, in particular, a number of foreign enterprises, ignoring the nature of the "education", "misappropriating" behavior has become increasingly evident. Solve these problems, we must re-establish a corporate culture, pay attention to the positive role of the corporate culture, corporate culture and effectively implement corporate behavior.
Keywords: corporate culture; tutoring; reasons; countermeasures
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