中国零售业连锁经营现状及问题研究.doc

摘要：近年来，我国零售业的快速发展，培育了一批具有全国知名度的零售企业。而随着我国零售业市场的放开，国际零售巨头进入中国市场，国内零售业竞争将更加激烈，我国零售企业的改革与创新势在必行。本文在分析我国零售业的现状与存在的问题的基础上，提出了推进我国零售业发展的策略，尝试为我国零售业发展与国际化进程提供有益建议。

关键词 ：国内外零售现状   零售业存在的问题    零售业面临机遇

Abstract: In recent years,the rapid development of our country's retail trade, produced a large number of national well-know enterprise.However,as China's retail market release,there are more and more international retail enter the Chinese market.So,the domestic retail competition will be more intense,the reform and innovation of retail enterprises is imperative in our country. Based on the analysis of the present situation of our country's retail trade and the existing problems are put forward,proposed strategies with the development retail trade in our country.Also,it introduce some useful suggestions and the development of our country's retail trade strategy between internationalization and localilzation.Keywords: Domestic and international retail status   Retail existing problems   Retail facing opportunities 

研究意义

　　连锁经营在近20年的历史中已经成为中国现代商业的发展模式，无论从销售规模上还是销售额度上来讲，我国零售业正以飞快的速度发展。但与国外零售业相比，不论是从零售规模、企业管理水平、物流渠道还是企业品牌形象来说，我国的零售业还处在发展阶段。只有通过向国外零售业借鉴符合我国零售业发展的经验，找出我国零售业连锁经营在发展中存在的问题，才能使我国零售业连锁经营能在全球竞争激烈的情况下开辟出一条新的道路。