“和路雪”(冷饮产品)某地市场的营销战略分析.doc

摘要：本文通过对于“和路雪”苏州市场的营销策略优劣势进行了一定的分析和研究，其优势主要体现在营销手段方面、品牌独特方面和渠道方面三个方面，其存在的问题主要有、营销理念落后、营销团队执行力不强、营销团队能力不足和营销策略缺乏独特性最后从五个方面对于“和路雪”苏州市场的营销提出一些建议，主要包括实施“和路雪”企业的创新策略、渠道建设、价格策略、品牌策略、网络营销。

关键词：苏州市场；和路雪；营销策略

Abstract:In this paper, the advantages and disadvantages of marketing strategy and the way the snow "Suzhou market analysis and research, its main advantage in marketing tools, three aspects of the brand of the unique aspects and channels of its existence, marketingconcept behind the execution of the marketing team, marketing team to insufficient capacity and lack of marketing strategy, the uniqueness of the final five for the Suzhou market and the way the snow "marketing to make some suggestions, including the implementation of business innovation and the way the snow"strategy, channel development, pricing strategy, brand strategy, network marketing.

Keywords: Suzhou market  Wall's  Marketing strategy