企业社会责任对品牌形象的影响分析.doc

摘要：企业承担各种社会责任，不仅有利于社会经济福利的提高，同时对企业的自身的品牌形象也有重要的影响。越来越多的现实情况表明企业品牌的好坏将直接影响企业的产品销售、企业形象、最后影响到企业的效益。本文结合实际讨论了企业承担社会责任对自身品牌形象的具体影响，并在相关结论的基础上提出了通过履行社会责任提升企业品牌形象的途径。

关键词：企业社会责任；品牌形象；影响

Abstract：Enterprise assume all kinds of social responsibility. Is not only beneficial to the improvement of social and economic benefits, and at the same time of the enterprise's own brand image also has important implications.More and more the reality of the situation that the enterprise brand will directly affect the enterprise products sales and the enterprise image, finally affect the efficiency of enterprises.This paper discusses the corporate social responsibility on their own brand image specific effects, and the conclusions based on the way to fulfill their social responsibility to enhance the corporate brand image.   

Key words: Enterprise Society Responsibility; Brand Image; Influence

　　对于现代企业来说，企业社会责任不仅是获得国际市场的入场券，突破壁垒的关键，而且也对提升企业品牌形象，提高市场竞争力起着重要的作用。树立正确的社会责任观，强化社会责任，是每个企业应该也是必须完成的一项事业。