论中国动漫产业集群的发展.doc

[摘要] 动漫产业是21世纪的朝阳产业,近年来,我国成为全球动漫产业最大的市场。作为无消耗的绿色产业，世界各国纷纷将其作为优先发展的绿色产业。目前，在文化产业发达国家，动漫产业已经形成了庞大的消费市场和产业集群经济。本文通过对我国动漫产业集群的发展的现状的分析，指出中国动漫产业集群发展中存在的诸多问题，在借鉴国外发展的成功经验的同时结合中国现实情况，寻找一条适合中国动漫产业集群发展的道路。

[关键词] 动漫产业  动漫产业集群  产业结构  名族特色

[Abstract] Animation industry is a sunrise industry in the 21st century, in recent years, China has become the largest market of the global animation industry. As the consumption of green industries, countries around the world as a priority to the development of green industries. In the cultural industries in developed countries, the animation industry has formed a huge consumer market and industrial clusters economy. Through the analysis of current situation of China's carton industry cluster, thesis pointed out that there are sorts of problems in the development of China's carton industry cluster. In order to seek solutions, we need learn successful experience from foreign countries, at the same time combine with the reality of China.

[Key words] cartoon industry, cartoon industry cluster, industrial structure, national characteristic

　　我国应建立促进动漫产业发展的国内外宣传平台,通过各种媒介、我国驻外机构举办动漫交易会、参加国外著名展览、与国际有关组织和企业开展合作交流，吸引国外大型国外企业入驻。组织和支持企业拓展其他市场、建立网上交易平台等活动,对我国动漫产业和产品进行全方位宣传和推介。特别是要促进动漫服务外包和衍生品设计生产的快速发展,举办针对动漫服务外包、衍生品设计生产交易和交流的一系列活动,以展示我国的优势和潜力,加快吸引国际动漫服务外包和衍生品设计生产向我市转移。