社区商务型网站盈利模式分析(有案例)_网络经济.doc

摘要：近年来，国内社交服务网站蓬勃发展，国外出现了 MySpace、Facebook 等网站，国内的互联网学习能力非常强，几乎是同步，快速推出类似的相关网站，像开心网和校内网等等，这些网站与中国本土网站进行了很好的结合，由于其贴近用户的需求，吸引了巨大的流量，并迅速得以爆发，人数覆盖上已经超过了50%的中国网民，社区网站的竞争已经进入白热化的程度，但任何一种成功的互联网赢利模式都必须同时具备两点要素：一是能够吻合其业务形态的特点并发挥其业务形态的优势；二是能够使服务规模化，或者说能够将营销理念变成实实在在的产品，而社区网站目前普遍应用的主要赢利手段则是网络广告和口碑营销，目前看恰恰都无法同时满足上面提到的两点要素。目前商务型网站发展成熟，模式清晰，社区型网站与商务型网站的结合将提供给用户更好的服务。本文以沃土信客网为例，阐释了社区商务型网站盈利模式在未来发展的前景。

关键词 盈利模式；社区网站；商务网站；沃土信客

Abstract：In recent years, domestic social network service sites to flourish, foreign appeared MySpace, Facebook web site, the domestic Internet learning ability is very strong, almost simultaneously, the rapid introduction of the relevant site similar, like happy network and their network and so on, these sites and native Chinese website is a very good combination, due to its close to the user. Demand, attracting a huge flow, and quickly to the outbreak, the number of covered over 50% of Chinese netizens, the community website competition has entered the white-hot, but any kind of successful Internet profit model must also have two factors: one is to fit its business characteristics of morphology and exert its business morphology of the advantage; two is to make the service scale, or to the marketing concept into tangible products, the main means of profit and community website at present commonly used is the Internet advertising and word-of-mouth marketing, now it can not meet the two factors mentioned above. At present, the development of commercial websites, a clear pattern, combined with the community website and commerce website will provide users with better service. Based on the fertile soil of messenger network as an example, explains the community commerce website profit model in the future development prospects.

Keywords  Profit Model;Community Website;Business Website;Wotthink

本文通过对社区型网站与电子商务网站的盈利模式的研究，并分析其存在的问题，提出各自的解决措施，以沃土信客网站为例，将两类网站优点组合，形成全新的网站，并开辟独特的服务，以期获得更大的发展，同时让人们更好地了解电子商务盈利的方式或方法，从而发掘电子商务的潜在价值，更好的为人们服务。