圆通物流公司未来三年的经营策略方案.doc

摘要:现今，中国物流行业处于发展时期，中国诞生了许多物流企业。尤其在信息网络和电子商务的发展的同时，利用信息网络技术和信息系统的协助下，圆通犹如如虎添翼。但在物流行业市场发展之时，物流业市场的竞争也极为激烈，尤其是国外速递物流市场，开始进军我国，更是对国内物流企业形成威胁。

　　　圆通速递物流公司便是顺着中国物流行业发展趋势而诞生的物流企业。圆通物流在发展的过程之中，不断发展，不断建设，不断改进。多年以来，一直以来，圆通致力于打造“安全、时效、创新、服务”的企业品牌，并逐渐形成其发展优势。但在发展的过程中，圆通速递还存在着一些不足和需要改进的地方。

　　　本文的主要是根据现今国内国际物流行业的发展状况与前景，对圆通速递物流公司自身条件的分析，对其所存在的问题的原因做出分析解剖，并提出合理化建议，解决问题，并借鉴其他物流企业的成功经验，将互联网技术与物流技术相结合，为该企业的未来发展作出战略规划。

关键词：物流发展、市场分析、信息网络技术、信息系统、经营策略

Abstract:today, China's logistics industry is in development period, China was born many logistics enterprise. Especially in the information network and electronic commerce development at the same time, using the information network technology and information system under the assistance, yuantong like icing. But in the logistics industry market development, logistics market competition is intense, especially foreign express logistics market, a foray into our country, but also a domestic logistics enterprises to form a threat.

　　　Yuantong express logistics company is China's logistics industry along the development trend and the birth of logistics enterprise. Yuantong logistics in the process of development, development, keep building, continuous improvement. For many years, always, yuantong to create "safety, ageing, innovation, service" brand, and gradually formed its development advantage. But in the process of development, yuantong express still has some problems and areas in need of improvement.

　　　This paper is mainly according to domestic and international logistics industry today of development and outlook of yuantong express logistics company oneself of the conditions of the analysis of the problems existing in the reason to analysis anatomy, and put forward rational Suggestions, problem solving, and profits from the other logistics enterprise success experience, will the Internet technology and logistics technology, combining for this enterprise future development to make strategic planning.

Keywords: logistics development, market analysis, information network technology, information system, management strategy

　　　本文在了解我国物流发展现状与圆通速递物流公司的基本状况后，对我国物流行业与圆通速递物流公司进行分析。

　　　了解圆通速递物流公司的管理架构与基本情况，针对圆通速递物流公司的自身条件的分析，了解客户对圆通服务的看法与感受。经通过搜集资料与调查，发现企业内部管理和服务存在的不足之处，对圆通速递物流公司所拥有的资源与物流技术等各方面进行分析，找出圆通速递的优势、不足，市场竞争和机遇。

　　　通过对圆通速递物流公司的分析，借鉴国内外物流企业的成功例子与经验，为圆通速递作出经营策略规划，推广策略、人力资源策略和信息系统策略。