试析元代商业公共信息对社会文化的影响.doc

摘要：元代商业公共信息促进了文学艺术的普及，丰富了生活风俗；带动了印刷出版事业和演剧事业的繁荣与兴盛；更进一步推动了思想文化的传播发展。另一方面，商业公共信息丰富了元代商业文化的内涵，反映了元代商业民俗文化、传达了传统商业文化思想、透射出传统文化精神。元代商业文化有一独特之处：商业行为的表现在散曲杂剧这些文学作品中有大量反映。商业公共信息充分的融入了文学创作，市民生活与艺术文化的联系更加密切。在商业经济繁荣的基础上，元代科举制的复废等政府政策和精英作用的扩散，使得商业公共信息发展对社会文化的多个方面产生了影响。

关键词：元代；商业公共信息；社会文化；影响；原因

Abstract: The yuan dynasty commercial public information promotes the popularity of literature and art, enriches life custom; Drive the printing and publishing industry and business performance of prosperous and thriving situation; Further push the spread of the thought and culture development. On the other hand, it is rich in the yuan dynasty of business culture connotation, reflects the yuan dynasty business folk culture and conveys the traditional commercial culture thought, transmits traditional cultural spirit. It has a unique: commercial behavior performances in the genre and drama of the literary works reflect a lot. Commercial public information is fully immersed in the literary creation, the relationship of the life of citizens and art culture is more closely. In the commercial economic prosperity, and on the basis of government policies such as the imperial civil service examination system restore and the spread of social elite role, makes its development have an influence on social culture . 

Keywords: Yuan Dynasty；commercial public information；social culture；influence；cause

　　　元代商业公共信息一方面促进了文学艺术的普及推广；带动了印刷出版事业和演剧事业的繁荣与兴盛；更进一步推动了思想文化的传播发展。另一方面，又丰富了元代商业文化的内涵。商业民俗与文学艺术结合的形式体现了元代商业文化的特别性。商业公共信息亦体现出传统商业文化思想和传统文化精神。元朝政府政策和精英作用的扩散等因素，使得商业公共信息发展对社会文化的多个方面产生了影响。总之，元代商业公共信息作为有特色有价值的信息资源，是中华民族文化长河中的一道清泓。