摘要：随着我国社会经济的发展,旅游业获得较快发展,被认为是经济结构调整的重要选择。铜山区作为原全国百强县之一,具有较丰富的旅游资源,深厚的历史文化底蕴,旅游发展基础较好。而铜山区如何利用这些发展旅游业，是铜山经济社会发展的重要课题。本文在查阅大量文献的基础上,较全面的了解铜山区旅游资源情况,旅游业发展条件和客源市场情况。通过应用SWOT分析方法,研究了本区旅游发展的优势、劣势、机会和威胁,尝试探讨了铜山旅游发展策略。
关键词：铜山区；旅游；swot分析；发展策略
Abstract:With the development of our society and economy ,tuorism industry is considered as a good choice that change economic structure. As one of the former top 100 famous economy counties in our country,with rich tourism resourees,long history and culture ,Tongshan has a good foundation to develop its tourism industry.Therefore,it is an important subject for Tongshan to develop its tourism industry.Based on lot of literature, this paper investigates the tourism resourees ,the tourism conditions, and the tourism market character of Tongshan.By using SWOT analysis,this paper discusses the advantages and disadvantages,the chances and challenges that Tongshan faced in detail,and then tries to conclude the development strategies of tourism industry.
Key words: Tongshan; tuorism; SWOT analysia; development strategy
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